Eve Pearl, celebrity makeup artist and founder of Eve Pearl ‘Makeup with Skincare for Every Complexion,’ spoke during a presentation in the Trends Spot Theater at HBA Global Expo, located on the show floor.

Pearl had many packaging stories to share – and if you’re starting up a new beauty brand, there is much to learn from her many past experiences.

One practical tip: Suppliers can usually change anything about a package, so it pays to ask and customize whatever you can, such as a compact’s pan size, or the number of pan’s, to suit your needs, advises Pearl.

Stay tuned for the next issue of Beauty Packaging Magazine, and BeautyPackaging.com, for more advice from Eve Pearl.